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Touristic France is looking betterNov 19, 2008French authorities decided to make touristic rebranding. Local government initiated the launch of new touristic logotype with the purpose of improving touristic attractiveness of France. Following modern principles of marketing, developers made up a nice and actual vision image for its use in all industrial fields and change the image of France for foreigners. As it appears, local government liked the logotype and turned it into a compact and stylish symbol of France. Developers used the main colors of the state flag of France and a symbol of France Marianna whose portrait in pencil will now be present on every business card for tourists. Developers used a new motto on business cards “Rendezvous en France” which means “See you in France”. They believe these words will remind about romantic and attractive France to representatives of many cultures. Back to news
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